Open-Enrollment Program Comparison
Date, Location, & Fees
Description
Learn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.
Highlights & Benefits
- Deepen your understanding of current pricing challenges and complexities
- Set prices to maximize profit, not margin or market share
- Secure organizational support for pricing decisions
Audience
Those who are responsible for designing, evaluating, and implementing pricing strategies
Academic Director
Jagmohan Raju, PhDJoseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing, The Wharton School
Z. John Zhang, PhDTsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center
Date, Location, & Fees
Description
Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.
Highlights & Benefits
- Learn more about how machine learning and artificial intelligence can enhance managerial decisions
- Master and select the right tools for predicting future customer behavior
- Gain new insights into selecting and managing data-science teams
Audience
Senior-level managers who are responsible for influencing business decisions across marketing, finance, operations, and strategy; those who are responsible for data-science teams
Academic Director
Raghuram Iyengar, PhDMiers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School
Schedule a personalized consultation to discuss your professional goals:
+1.215.898.1776 execed@wharton.upenn.edu