Open-Enrollment Program Comparison
Date, Location, & Fees
Description
Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
Highlights & Benefits
- Strengthen client relationships and hone marketing and communication strategies
- Improve team selection, productivity, and job satisfaction through brain training
- Gain hands-on experience designing choice sets that shape consumer decisions
Audience
Corporate executives and government and military leaders responsible for managing technology initiatives and emerging business portfolios, leading innovation, or creating new business models
Academic Director
Michael Platt, PhDDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Professor of Marketing, The Wharton School; Professor of Psychology, Professor of Neuroscience, University of Pennsylvania
Date, Location, & Fees
Description
Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.
Highlights & Benefits
- Learn more about how machine learning and artificial intelligence can enhance managerial decisions
- Master and select the right tools for predicting future customer behavior
- Gain new insights into selecting and managing data-science teams
Audience
Senior-level managers who are responsible for influencing business decisions across marketing, finance, operations, and strategy; those who are responsible for data-science teams
Academic Director
Raghuram Iyengar, PhDMiers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School
Schedule a personalized consultation to discuss your professional goals:
+1.215.898.1776 execed@wharton.upenn.edu