Open-Enrollment Program Comparison
Date, Location, & Fees
Description
Accelerate your career with an in-depth understanding of the core concepts that drive business in every industry. Tap into the minds of Wharton’s world-renowned MBA faculty to become a stronger, more decisive leader.
Highlights & Benefits
- Gain fundamental knowledge in multiple business topics
- Apply learning to your current challenges through personal assessments and daily integration sessions
- Includes a post-program “check-in” webinar with Wharton faculty
Audience
Managers with extensive experience in one functional area and those with a non-business education
Academic Director
Gad Allon, PhDJeffrey A. Keswin Professor; Professor of Operations, Information and Decisions; Director, Jerome Fisher Program in Management & Technology, The Wharton School
Date, Location, & Fees
Description
Learn how to use financial data to make more-informed business decisions and to evaluate your firm’s performance. Examine core concepts of finance and accounting in a straightforward, easy-to-grasp manner.
Highlights & Benefits
- Interpret financial statements
- Gain exposure to diverse financial approaches, including methods of valuation
- Become adept in financial decision making
Audience
Executives who wish to update their knowledge of basic finance and accounting functions
Academic Director
Richard Lambert, PhDMiller-Sherrerd Professor; Professor of Accounting, The Wharton School
Date, Location, & Fees
Description
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
Highlights & Benefits
- Develop a strong knowledge of the data-driven, fact-based science of marketing
- Learn to segment, target, and better understand customers
- Conduct quantitative analyses to make marketing decisions
Audience
Managers who are assuming marketing responsibilities for the first time, as well as marketing managers without specialized formal education
Academic Director
Jagmohan Raju, PhDJoseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing, The Wharton School
Schedule a personalized consultation to discuss your professional goals:
+1.215.898.1776 execed@wharton.upenn.edu