Product Management and Strategy (PMAS)
Building an effective product portfolio is a critical skill. Contemporary product managers must be able to articulate a clear vision of the market for their organization’s products. They also have to develop those products in an agile environment and validate results using proven testing methods and performance metrics. This program provides a comprehensive understanding of cutting-edge product management techniques, along with strategies for implementing them, that will give innovative organizations a competitive edge.
Program Highlights
- Analyze contemporary practices of product management and strategy
- Use tools and techniques to conceive, build, and manage products and services over their life cycle
- Understand how to develop and execute a go-to-market strategy for products
- Learn how successful product managers apply design thinking, agile methods, and key business metrics to build an effective product portfolio
- Evaluate the product management function within organizational practice
- Gain the confidence and credibility to transition into a product-management role
PROGRAM DETAILS
Duration: 6 weeks
Location: Online
The program fee is US and covers teaching fees, all academic material, and access to online coursework.
Program Format
Our learning journey is structured to take you through the complete product life cycle, from concept and design to developing a comprehensive vision, incorporating customer feedback, and implementing the proper metrics for measuring performance.
Modules
| Introduction to Product Management and Strategy | Customer-Driven Products |
| From What to How | Creating the Sizzle |
| Agile+ | Commercialization |
Who Should Attend
This program is designed for professionals involved in any stage of the product life cycle. Ideal participants include early- to mid-career product, technology, and marketing professionals looking to deepen their understanding of product management and strategy, as well as mid-level managers who influence product decisions. It also benefits consultants seeking to deliver innovative solutions, entrepreneurs exploring new product development opportunities, and senior executives or C-suite leaders engaged in product strategy, from ideation to launch.
Certificate
Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.
Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.
To learn more, please contact:
+1.680.205.5118 (US)
learner.success@emeritus.org
Delivered in collaboration with program partner Emeritus:
Karl Ulrich, ScDSee Faculty Bio
CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Dean’s Office Advisor on Asia Strategy, The Wharton School
Research Interests: Environmental issues, product design and development, innovation