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Program Experience
Highlights and Key Outcomes
Participants will learn how to:
- Market goods, services, and ideas more effectively online
- Leverage new models in business and e-commerce to increase profitability
- Use the right metrics to gauge and guide ongoing customer-centric efforts
- Generate word of mouth and influence others more effectively
- Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis
Online Course Modules
How it works
To earn our Digital Marketing Certificate, learners must complete four courses.
Fundamentals of Digital Marketing, Social Media, and E-Commerce
Gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
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Marketing Analytics: Data, Tools, and Techniques
Explore real-world applications from various industries to understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business.
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Managing the Value of Customer Relationships
Learn how to radically rethink how you develop and implement customer-centric strategies that you can apply to your existing and most valuable customers today.
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Selling Ideas: How to Influence Others and Get Your Message to Catch On
Discover how to use social media and word of mouth to spread your message and make any product or idea catch on.
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Who Should Attend
Participants may include:
- Marketing Students
- Marketing Managers
- Product Managers
- Social Media Managers
- Small-Business Owners
- Entrepreneurs
- Nonprofit Directors
- Advertising Executives
Group Enrollment
To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.
Faculty
Jonah Berger, PhDSee Faculty Bio
Associate Professor of Marketing, The Wharton School
Research Interests: Consumer decision making, social contagion, social influence, viral marketing
Peter Fader, PhDSee Faculty Bio
Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School
Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data
Raghuram Iyengar, PhDSee Faculty Bio
Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School
Research Interests: Pricing, social influence, social networks
Peter Fader, PhDSee Faculty Bio
Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School
Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data
