Wharton/CUFE China General Management Program (WCHGMP)
The Wharton/CUFE China General Management Program (WCHGMP) is an unparalleled professional development experience for Chinese entrepreneurs and executives to advance their leadership skills and enhance their business acumen. The program, offered in partnership with CUFE and the LongMa School of Management in China, is a multi-disciplinary educational immersion for experienced executives who desire a comprehensive business curriculum that provides both academic rigor and practical business insight.
Taught by the same faculty who teach in Wharton’s top-ranked MBA program, participants will be exposed to new ways of thinking about their businesses that will set them up for future success.
Highlights and Key Outcomes
Through the Wharton/CUFE China General Management Program, participants will:
- Build capabilities for leading and serving customers across national and international boundaries
- Discover how to drive innovation to stimulate growth
- Understand the capital requirements needed to grow and how to attain them
- Balance people and processes to achieve successful strategy execution
- Develop a systematic way to screen, analyze, and value high-growth investment opportunities
- Increase capacity to formulate and execute global strategy
IN PARTNERSHIP WITH
PLANNED PROGRAM OFFERINGS
Core Course Requirements
The WCHGMP is designed for successful Chinese entrepreneurs and executives to accelerate their management potential. The curriculum covers the following business areas:
- Finance & Wealth Management
- Leadership
- Marketing
- Strategy & Innovation
The WCHGMP consists of six open-enrollment programs. Participants will attend programs in Philadelphia, San Francisco, and Beijing. There will also be additional sessions led by LongMa School of Management in between the Wharton sessions. Successful WCHGMP participants will complete the program within a two year time frame.
The curriculum for the program has been selected specifically for WCHGMP from existing Wharton programs. Topics covered will include:
- Global leadership skills
- Investment strategies
- Negotiations
- Creating value and generating profitable growth
- Value pricing
- Venture capital
Who Should Attend
- Senior-level executives such as CFOs and CEOs
- Entrepreneurs and CEOs who run their own companies
- Corporate lawyers, government officials, and policy makers may also benefit
- Senior leaders who seek to expand their global business expertise
*Wharton programs will be conducted in English with simultaneous Mandarin-English translation.
Faculty
Harbir Singh, PhDSee Faculty Bio
Mack Professor; Professor of Management; Co-Director, Mack Institute for Innovation Management; Wharton School Faculty Director for the Huntsman Program in International Studies and Business, The Wharton School
Research Interests: Corporate governance, corporate restructuring, management buyouts, strategies for corporate acquisitions
Jagmohan S. Raju, PhDSee Faculty Bio
Joseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing, The Wharton School
Research Interests: Competitive strategy, pricing, retailing
Thomas Donaldson, PhDSee Faculty Bio
Mark O. Winkelman Professor; Professor of Legal Studies and Business Ethics, The Wharton School
Research Interests: Business ethics, corporate compliance, corporate governance
Jeffrey A. Keswin Professor; Professor of Operations, Information and Decisions; Director, Jerome Fisher Program in Management & Technology, The Wharton School
Research Interests: Operations management and operations strategy
Martine Haas, PhDSee Faculty Bio
The Lauder Professor; Professor of Management, The Wharton School; Anthony L. Davis Director of the Joseph H. Lauder Institute for Management and International Studies, The University of Pennsylvania
Research Interests: Global collaboration, human and intellectual capital, information technology use, knowledge sharing, teamwork
David Wessels, PhDSee Faculty Bio
Adjunct Professor of Finance, The Wharton School
Michael Useem, PhDSee Faculty Bio
William and Jacalyn Egan Professor Emeritus of Management; Faculty Director, Center for Leadership and McNulty Leadership Program, Wharton School, University of Pennsylvania
Research Interests: Catastrophic and enterprise risk management, corporate change and restructuring, leadership, decision making, governance
Z. John Zhang, PhDSee Faculty Bio
Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center
Research Interests: Channel and retail management, pricing strategies
Karl Ulrich, ScDSee Faculty Bio
CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Dean’s Office Advisor on Asia Strategy, The Wharton School
Research Interests: Environmental issues, product design and development, innovation
Xu (Henry) Han, PhDSee Faculty Bio
Assistant Professor of Management, College of New Jersey; Adjunct Associate Professor and Senior Fellow, Management Department, The Wharton School, The University of Pennsylvania
Research Interests: corporate entrepreneurship; business model innovation
Kartik Hosanagar, PhDSee Faculty Bio
John C. Hower Professor; Professor of Operations, Information and Decisions, The Wharton School
Research Interests: Internet advertising, internet marketing, and media
Stefano Puntoni, PhDSee Faculty Bio
Sebastian S. Kresge Professor of Marketing; Professor of Marketing; Co-Director, Wharton Human-Centered Technology Initiative, The Wharton School
Research Interests: New technologies in marketing, technology adoption, brand management, consumer decision making
