Stefano Puntoni, PhD

Sebastian S. Kresge Professor of Marketing; Professor of Marketing; Co-Director, Wharton Human-Centered Technology Initiative, The Wharton School

Research Interests:New technologies in marketing, technology adoption, brand management, consumer decision making

About Stefano

Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School. Prior to joining Penn, Professor Puntoni was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova in his native Italy.

His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. Most of his ongoing research investigates how new technology is changing consumption and society.

He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards. He is currently an associate editor at the Journal of Consumer Research and at the Journal of Marketing. Professor Puntoni teaches in the areas of marketing strategy, new technologies, brand management, and decision making.

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Executive Education Programs Taught

Analytics for Strategic Growth: AI, Smart Data, and Customer Insights

Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.

Executive Development Program

Ascend to greater levels of management by honing your business acumen in multiple core competencies and advance your strategic decision-making capabilities to think faster, smarter, and more creatively. Intensive executive coaching from Wharton’s world-renowned faculty prepares you to lead your organization through the massive disruption happening in industries everywhere.

Executive Influence: Increasing Your Impact with Persuasion and Power

Research shows that even the most brilliant executives must also possess the skills to influence people. The last mile in getting anything done is convincing others to go along. Executive Influence: Increasing Your Impact with Persuasion and Power will greatly expand your range of power and influence skills, helping you deploy them with confidence and integrity. Discover a broad toolbox of methods and techniques that will transform your skills for a lifetime.

Generative AI and Business Transformation

Co-Academic Director

The emergence of generative AI has the potential to launch companies into game-changing growth. This program draws on insights from Wharton’s renowned AI research center to provide an in-depth analysis of generative AI’s technology and transformative capabilities. You’ll gain a comprehensive understanding of generative AI, platforms, and large language models, along with strategies to implement successful applications across your organization.

Leading an AI-Powered Future

Academic Director

Take the lead in the age of AI. This online, self-paced program prepares you to harness the potential of artificial intelligence in your work and leadership. Move beyond the buzz to gain hands-on experience, actionable frameworks, and ethical strategies—guided by Wharton’s renowned faculty and featuring insights from LinkedIn co-founder Reid Hoffman. Learn to use AI to boost productivity, make better decisions, and drive lasting impact in your organization.

Strategies for Accountable AI

Learn to navigate the legal, ethical, and business challenges of AI, mitigating risks and maximizing benefits. This comprehensive program offers practical frameworks for managing AI’s complexities, including accuracy, risk, transparency, and privacy. Engage with leading faculty in interactive online sessions and self-paced learning, gaining insights to enhance AI safety, trustworthiness, and compliance. Assess and improve your organization’s AI readiness, benefiting from expert guidance and peer networking.